McEwen: Tree Fresno reboots efforts to improve our quality of life

  • McEwen: Tree Fresno reboots efforts to improve our quality of life

     Neil updated 8 years ago 1 Member · 1 Post
  • Neil

    September 28, 2012 at 3:19 pm

    The Fresno Bee

    Wednesday, Sep. 26, 2012 | 11:24 PM

    It’s not like Tree Fresno has been in witness protection. The nonprofit has lived up to its name by planting 39,000 trees over 27 years, including 4,100 on school campuses.

    But the organization is beginning to rebrand itself, anyway, and preach to local leaders about how raising Fresno’s quality of life would invigorate an underperforming economy.

    Their strategy — creating more trails and greenbelts while continuing to add to the urban forest — will be unveiled this afternoon with a reception and tour of Tree Fresno’s new office across from the Gibson Farm Market at Fresno State.

    “We’re proud of our accomplishments,” says John Valentino, president of Tree Fresno’s board of directors. At the same time, he says Tree Fresno is frustrated about high crime, unemployment and dropout rates.

    Says Tree Fresno board member Mark Keppler: “The status quo is unacceptable. If we improve our quality of life, we will see economic development.”

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